ABOUT | WMATCHA&CO. Official Store

OUR STORY

WMATCHA＆CO. was founded by two young men captivated by Kyoto’s traditions. At 16, we met in Uji and later represented Japan in American football, carrying the national flag onto the world stage. That experience shaped us, leading to careers in finance across Silicon Valley, New York, and Tokyo. Yet, the relentless pace of modern life slowly pulled us away from who we once were.

At 22, over dinner in Tokyo, we realized we weren’t alone—many in Japan had lost touch with their true selves. Rather than simply looking back, we chose to revive that essence through Kyoto’s timeless craft. Nishijin-ori, where over a thousand years of craftsmanship is woven into every thread. Uji matcha, a ritual refined for centuries. These are not relics, but living traditions—anchors of stillness in a world that never stops.

WMATCHA＆CO. is more than a brand; it is a movement to restore Japanese identity in a timeless world. A return, not to nostalgia, but to the essence of who we are.

CONCEPT 1. 対極の調和 | The Harmony of Contrasts
Modernism seeks permanence, while wabi-sabi finds beauty in imperfection. Wmatcha & Co. embodies this philosophy, merging past and present into a new form of elegance.

2. 京都の美学 | Kyoto’s Subtle Beauty
Kyoto’s elegance is never overt. Its value is revealed only upon close observation, evoking quiet excitement—just like the tradition of Uji matcha and Nishijin textiles.

3. 日本のラグジュアリーを再定義する | Redefining Japanese Luxury
We transform Japan’s thousand-year-old craftsmanship into a global luxury brand—not as haute couture, but as prêt-à-porter, where tradition meets contemporary living.

PHILOSOPHY There is a space of quiet abundance, where the heart finds its pause. Between you and me, a world takes shape.
Eyes closed, tracing its contours—excavating through imagination.

I had always wished to create something new.
Yet, novelty is now devoured without pause,
sinking endlessly into the depths of time.

In such a world, what holds true value?

Something precious, left behind.
(Slipping quietly from memory.)

On a forgotten mountainside, bamboo blossoms as it decays.
Moss clings to the ancient stones atop 三輪山 (Mount Miwa), whispering of Japan’s distant past.

As time surged forward, I set out on a journey—to gather the fragments of a vanishing identity.

Hands plucking tea leaves, feet moving the loom.

The past floats within the web of the present. The inner world spills into the outer.
On the surface of a raindrop falling from the sky, the origins of this world are reflected.

Great truths take whimsical forms:
the beautiful irregularity woven into the old capital.

At the center of your being, something rests.
The skin of an object tells the story of its creation. Artifacts—material forms of thoughts long past.

In this place we call home, we begin to understand:
the veins of a leaf, the seams of fabric, and the essence of who you truly are.

In this world, where tea and craftsmanship were born,
we carry forward a thousand years of footsteps.

令和７年
京都にて