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WMATCHA&CO. Official Store

OUR STORY

WMATCHA&CO. was founded by two young men captivated by Kyoto’s traditions. At 16, we met in Uji and later represented Japan in American football, carrying the national flag onto the world stage. That experience shaped us, leading to careers in finance across Silicon Valley, New York, and Tokyo. Yet, the relentless pace of modern life slowly pulled us away from who we once were.

At 22, over dinner in Tokyo, we realized we weren’t alone—many in Japan had lost touch with their true selves. Rather than simply looking back, we chose to revive that essence through Kyoto’s timeless craft. Nishijin-ori, where over a thousand years of craftsmanship is woven into every thread. Uji matcha, a ritual refined for centuries. These are not relics, but living traditions—anchors of stillness in a world that never stops.

WMATCHA&CO. is more than a brand; it is a movement to restore Japanese identity in a timeless world. A return, not to nostalgia, but to the essence of who we are.

LOCATION
Wazuka Town, in southern Kyoto, is known as a “tea paradise” and was designated a Japan Cultural Heritage site in 2015. Its lush forests, misty river valleys, and sharp temperature shifts produce tea leaves rich in aroma and umami. As the heart of Uji matcha, Wazuka produces over 50% of Kyoto’s tencha, the raw material for matcha. My family has grown tea here since 1704, though much of that knowledge was lost after my grandfather’s early passing. Today, I carry on that legacy — crafting single-origin matcha with distinct character, like fine wine or whisky, for those who seek depth, nuance, and authenticity.

Toshi
Co-founder & Global Head

京都府南部に位置する和束町は、茶畑が広がる「茶源郷」として知られ、2015年に日本遺産に認定されました。 豊かな森林、和束川から立ちのぼる霧、そして昼夜の寒暖差が、香り高く、旨味に満ちた茶葉を育みます。 この地は、京都府内の抹茶原料(てん茶)生産量の約51%、荒茶では約47%を占める、まさに宇治抹茶の中核を担う生産地です。 私の家族はこの和束の地で、1704年から茶園を守ってきました。 しかし祖父の早逝により、その技術と知恵は一時的に断絶。 現在、私はその想いを継ぎ、シングルオリジン品種にこだわり、 まるでワインやウイスキーのように、“数寄者”や“目利き”がその個性を味わえる抹茶を生み出しています。 成熟した市場の中でも、本物を見極める人の心に届く抹茶を、ここ和束からお届けします。

竹谷俊哉
Co-founder & Global Head

PHILOSOPHY
There is a space of quiet abundance, where the heart finds its pause. Between you and me, a world takes shape.
Eyes closed, tracing its contours—excavating through imagination.

I had always wished to create something new.
Yet, novelty is now devoured without pause,
sinking endlessly into the depths of time.

In such a world, what holds true value?

Something precious, left behind.
(Slipping quietly from memory.)

On a forgotten mountainside, bamboo blossoms as it decays.
Moss clings to the ancient stones atop 三輪山 (Mount Miwa), whispering of Japan’s distant past.

As time surged forward, I set out on a journey—to gather the fragments of a vanishing identity.

Hands plucking tea leaves, feet moving the loom.

The past floats within the web of the present. The inner world spills into the outer.
On the surface of a raindrop falling from the sky, the origins of this world are reflected.


Great truths take whimsical forms:
the beautiful irregularity woven into the old capital.


At the center of your being, something rests.
The skin of an object tells the story of its creation. Artifacts—material forms of thoughts long past.


In this place we call home, we begin to understand:
the veins of a leaf, the seams of fabric, and the essence of who you truly are.


In this world, where tea and craftsmanship were born,
we carry forward a thousand years of footsteps.


令和七年一月二十二日
Wmatcha & Co., LLC.
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