Since 宝永元年 (1704, Hōei Gannen), our family has quietly safeguarded Kyoto’s tea culture, supplying matcha to the 公家 (kuge, aristocracy). Nestled in Uji’s misty hills, we cultivated tea not just as a drink, but as a ritual of mindfulness—a practice of 余白 (yohaku, the art of leaving space) in a fast-changing world.
Yet, as society sped up, the slow, intentional rhythm of tea culture began to fade, and our once-symbolic farm faced an uncertain fate.
02
運命の変遷 | 1950~2000s
The Displacement of Tradition
Japan’s high economic growth reshaped success. The stability of corporate life replaced the uncertainties of farming, and fewer families remained in agriculture. Over time, our fields shrank, and the knowledge passed down for centuries faded.
By the 2000s, the necessity of survival in a modern economy led to the sale of farmland, mountains, and treasured antiques, fragmenting a legacy once carefully preserved. The craft of matcha, once integral to Japanese life, was becoming a relic of the past.
03
再生の決意 | 2022~
A Revival for the Future
Years abroad revealed a harsh truth—low-quality matcha, falsely labeled as “Japanese” or “Ceremonial Grade,” flooded the market, misleading consumers and diminishing its true value as a craft and mindfulness practice. At the same time, in cities like Silicon Valley, New York, and Tokyo, modern life left people disconnected, trapped in a cycle of exhaustion with little space for clarity and presence.
To restore authenticity, we returned to Kyoto—not just to bring back true Uji-grown matcha, but to redefine it as a modern wellness tool. More than a drink, matcha is a ritual of stillness, intention, and renewal.
MISSION我々の使命
A world where future heirs belong.
Beyond tea—a movement for presence and love.
Our journey is for those yet to come.
One bowl of matcha creates space—
for self-love, then love for others.
We believe such hearts can change the world.
