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BE A TRUE JAPANESE.
日本人に返り咲く為に We are not merely a brand—it is a movement
to preserve what matters.

BACKGROUND 我々の物語

Two young men from Kyoto, brought together in Uji at 16, captivated by the city’s timeless traditions.

We revive the enduring legacy of Nishijin-ori, a craft woven for over 1,000 years, and matcha, a ritual that has shaped Japan for over 800 years. By reimagining these traditions, we bring them into the modern era—not as relics of the past, but as essentials for contemporary life.

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HISTORY 我々の歴史

  • 01

    幽玄の始まり | 1704~

    A Legacy Rooted in Kyoto
    Since 宝永元年 (1704, Hōei Gannen), our tea farm has quietly safeguarded Kyoto’s tea culture, supplying matcha to the 公家 (kuge, aristocracy). Nestled in Uji’s misty hills, we cultivated tea not just as a drink, but as a ritual of mindfulness—a practice of 余白 (yohaku, the art of leaving space) in a fast-changing world.
    Yet, as society sped up, the slow, intentional rhythm of tea culture began to fade, and our once-symbolic farm faced an uncertain fate.
  • 02

    運命の変遷 | 1950~2000s

    The Displacement of Tradition
    Japan’s high economic growth reshaped success. The stability of corporate life replaced the uncertainties of farming, and fewer families remained in agriculture. Over time, our fields shrank, and the knowledge passed down for centuries faded.
    By the 2000s, the necessity of survival in a modern economy led to the sale of farmland, mountains, and treasured antiques, fragmenting a legacy once carefully preserved. The craft of matcha, once integral to Japanese life, was becoming a relic of the past.
  • 03

    再生の決意 | 2022~

    A Revival for the Future
    Years abroad revealed a harsh truth—low-quality matcha, falsely labeled as “Japanese” or “Ceremonial Grade,” flooded the market, misleading consumers and diminishing its true value as a craft and mindfulness practice. At the same time, in cities like Silicon Valley, New York, and Tokyo, modern life left people disconnected, trapped in a cycle of exhaustion with little space for clarity and presence.
    To restore authenticity, we returned to Kyoto—not just to bring back true Uji-grown matcha, but to redefine it as a modern wellness tool. More than a drink, matcha is a ritual of stillness, intention, and renewal.

MISSION 我々の使命

Reviving Japanese Aesthetics and Spirit Through Matcha Living.


VISION

Preserving Japanese Pride for Future Generations.
As Westernization erodes Japan’s identity, we preserve Kyoto’s thousand-year heritage of tea and textiles, sharing its true beauty with the world.
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宇治抹茶 | A Ritual of Reflection

-A Journey Through Mindfulness-
Rooted in the philosophy of “主仁公” (Shujinkoh)—selfhood through introspection and connection—this matcha invites daily reflection.

Each cup fosters mindfulness, self-awareness, and a return to your essence.
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西陣織 | The Art of Transience

-A Vessel to Timeless Beauty-
To hold Nishijin-ori is to embrace beauty in impermanence. Rooted in wabi-sabi, it contrasts with mass production, weaving a silent dialogue between the transient and the eternal.

More than fabric, it is a vessel of artistry, where fleeting moments leave a lasting mark.
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STATEMENT | 想いThrough Wmatcha & Co., I want to cultivate a new generation of 数寄者 (Sukisya, connoisseurs) who can appreciate Japan’s true beauty.-

In today’s Japan, many young people have lost touch with their cultural heritage, drawn instead to Western luxury brands. Yet, Japan’s traditional crafts, with over a thousand years of history, hold unparalleled beauty and value. Through Wmatcha, I hope to rekindle this appreciation—so that future generations can rediscover pride in their own heritage and the quiet elegance of Japanese aesthetics.

Wmatcha & Co. を通じて、日本の真の美しさを理解できる新しい世代の数寄者を育てたい。

現代の日本では、多くの若者が文化的遺産を見失い、代わりに欧米の高級ブランドに惹かれている。しかし、1000年以上の歴史を持つ日本の伝統工芸には、他に類を見ない美しさと価値がある。私は、Wmatchaを通じて、この価値を再認識し、未来の世代が自分たちの伝統に対する誇りと日本の美意識の静かな優雅さを再発見できる時代を先導する。

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